 03/12/01 Nick Ferrari of DMIND Corporation Elected President of Business Marketing Association of New YorkNEW YORK — (March 12, 2001) — DMIND Corporation today announced its chief marketing officer, Nick Ferrari, was elected president of the Business Marketing Association of New York.
With an extensive background in marketing, communications and research, Ferrari brings to BMA/NY more than 20 years of experience in the business-to-business arena. "Because of his understanding and leadership in both the 'old' and 'new' media, we're very pleased to have someone with Nick's depth of experience lead our New York chapter," said Rick Kean, executive director of BMA National.
Nick's primary focus as president of BMA/NY is to improve the field of knowledge in business-to-business marketing. "I'm looking forward to working for BMA/NY, in rebuilding the organization into a brand, offering members and non-members alike programs, services and events that are invaluable," Ferrari said.
DMIND Corporation develops e-business infrastructure software and provides Web development services for Fortune 500 clients. As the company's VP, chief marketing officer, Nick's main focus is to build DMIND products and services into established brands, as well as oversee the Flash, design, site building and content management departments making up DMIND's creative services group. Prior to joining DMIND, he was general manager of business development for Advertising Age and The Ad Age Group, where he was responsible for new business development, custom publishing, database management, association relationships, and editorial reprint and international licensing.
Previously, Nick had been director of marketing and communications for The Ad Age Group, responsible for all marketing disciplines including planning, coordinating and facilitating the development of comprehensive marketing strategies and tactics. He shifted the emphasis from acquiring customers to retaining and growing partnerships, effectively increasing advertising sales for the publications, as well as heightening brand profiles in the advertising, marketing and media communities.
Nick maintains a commitment to various industry organizations. Besides his ongoing work for the BMA/NY, he serves on the board of directors of the American Advertising Federation and is active on several industry committees, including the American Business Press and the New York American Marketing Association.
About BMA New York
The New York Chapter of the BMA is a non-profit organization offering members a wide range of educational and professional development opportunities. BMA-NY helps members to expand their business expertise, grow professionally, and network with other marketing professionals. BMA-NY provides members with opportunities to expand their business expertise, grow professionally, and network with other marketing professionals. The organization offers regular meetings with speakers, workshops and other programs that provide information on all business marketing disciplines. Visit www.bmany.org for more information.
About DMIND Corporation
Founded nearly five years ago by Tom Kwon, CEO and Chairman and Ron B. Cagenello, Ph.D., DMIND is one of New York City's early "Silicon Alley" settlers. The company, which now employs in excess of 80 people, works with a number of clients across a broad range of industries including AIG, Akamai, Amerada Hess, The American Advertising Federation, BondConnect, BroadSoft, Intira, Lucent Technologies, Tavern on the Green and the White House, among others. The company's offerings include a unique blend of strategic insight, proprietary technology, creative implementation and products to provide complete Web solutions, empowering technical and non-technical individuals to dynamically create, deploy and manage Web applications and related assets. Visit www.dmind.com for information.
Contact:
Michael Ambrosio
DMIND Corporation
212-487-7400 x 237
mambrosi@dmind.com
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